Chris Scarlata

Roles and collaborators are credited within each project.

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EVOLVING BRANDS

My creative journey has evolved alongside the brands, platforms, and technologies that shape culture. I have led teams through major brand transformations for Comedy Central and BET Media Group, strengthening brand voices, building cohesive visual systems, and creating award-winning 360° promotional campaigns and fan experiences.

At BET, our Brand Creative team helped bring a bold, mission-driven global rebrand to life across every touchpoint. From key art and promos to show opens, flagship tentpoles such as the BET Awards, and the BETX Fan Fest takeover of the LA Convention Center, the work celebrated Black culture while serving the community with clarity, energy, and purpose. A collection of this work can be found here: BET Brand Creative.

At Comedy Central, I helped launch and shape some of the network’s most iconic series, including The Daily Show, South Park, The Colbert Report, Chappelle’s Show, Key & Peele, and Broad City, along with stand-up specials, the Comedy Central Roasts, and the three-day comedy festival CLUSTERFEST.

Below is a retrospective of Comedy Central’s evolution, created in collaboration with our award-winning in-house teams and design partners.

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BRANDING

A Brief History of CC:
This collection celebrates the rich and varied history of the Comedy Central brand, from 2000 to present. It is an amazing journey of a brand adapting to new technologies and platforms, and most importantly, constantly evolving to super serve an ever-evolving audience.

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THE DAILY SHOW(S)

As a Poli-Sci / Graphic Design fiend, it has been a tremendous pleasure to support decades of political satire from The Daily Show with Jon Stewart and The Colbert Report, as well as the relaunch of the The Daily Show with Trevor Noah and other political comedies.

WATCH

LOGOS + OPENS

The CC design team always had a love of type craft, and a long history of developing show logos + opens for a wide range of events, series and specials. Check out a few Roasts, Stand-Up Specials and Show Opens that we worked on.

WATCH

SOUTH PARK
TV-MA

"We're Fans, Too!" was the tagline for the 15th season of South Park, but it also captures the best of CC's Brand Creative and Brand Marketing teams.

Here are a few South Park promos that our design team helped bring to life.

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BET Media Group - Upfront Reel

BET Hollywood Sign Takeover

BET Awards 2024 - Promo / Subway

CC - BRAND REFRESH

TDS with Trevor Noah - OPEN

TDS - Trump Twitter Library

It's Animating Season

Roast of Bruce Willis - overview

CLUSTERFEST - Open

CrankYankers - Launch - overview

Broad City - S1 Show Opens

EVOLVING BRANDS

THE DAILY SHOW(S) ​ As a Poli-Sci / Graphic Design fiend, it has been a tremendous pleasure to support decades of political satire from The Daily Show with Jon Stewart and The Colbert Report, as well as the relaunch of the The Daily Show with Trevor Noah and other political comedies. ​

LOGOS + OPENS The CC design team always had a love of type craft, and a long history of developing show logos + opens for a wide range of events, series and specials. Check out a few Roasts, Stand-Up Specials and Show Opens that we worked on.

SOUTH PARK TV-MA "We're Fans, Too!" was the tagline for the 15th season of South Park, but it also captures the best of CC's Brand Creative and Brand Marketing teams. ​ Here are a few South Park promos that our design team helped bring to life. ​

THE DAILY SHOW(S)

As a Poli-Sci / Graphic Design fiend, it has been a tremendous pleasure to support decades of political satire from The Daily Show with Jon Stewart and The Colbert Report, as well as the relaunch of the The Daily Show with Trevor Noah and other political comedies.

LOGOS + OPENS

The CC design team always had a love of type craft, and a long history of developing show logos + opens for a wide range of events, series and specials. Check out a few Roasts, Stand-Up Specials and Show Opens that we worked on.

SOUTH PARK
TV-MA

"We're Fans, Too!" was the tagline for the 15th season of South Park, but it also captures the best of CC's Brand Creative and Brand Marketing teams.

Here are a few South Park promos that our design team helped bring to life.